"Marketing Tools and Business Sales Letters that Produce Optimal Results" Serving the global online business community since August 30, 2000
|Most small businesses can benefit financially from including business sales letters in their arsenal of marketing tools and strategies. Two approaches you can use in generating leads through the mailing of business sales letters are to use sales letter templates or write the letters yourself from scratch. If you do decide to write your business sales letters without the help of sales letter templates or a professional copywriter, here are a few vital tips to keep in mind:
|The most important ingredients of effective advertisements or business sales letters are good ideas and the use of proven techniques. Below, you'll find three examples of outstanding sales letters, which accomplish several key objectives: the sales letters grab the attention of the prospect and they focus on the benefits that the prospect stands to gain if they respond to the offer. The sales letters convey enthusiasm, offer the promise of quality and good service, and include an incentive to respond right away. In addition, they contain an enticing "P.S.", which, interestingly, is one of the most frequently read and most important parts of a sales letter; sometimes prospects will skip over the middle of the letter and go directly to the "P.S".
The three sample business sales letters on this page, including a step-by-step expert analysis of a business sales letter, are very different from one another, increasing the chances that you'll be able to pick up some valuable writing tips and ideas for promoting and marketing your business. Notice how the business sales letters incorporate tried-and-proven sales techniques, such as generating interest, establishing a need or desire for the product or service, explaining how you, the business owner, can solve the prospect's problem or fill a need, and finally, urging them to set up an appointment, act now, stop in, or expect a follow-up phone call.
I hope the sample business sales letters on this page will provide you with a helpful starting point or source of ideas for crafting effective sales letters that will generate more sales leads, inquiries, opportunities for sales presentations, and, of course, actual sales and greater profits!
In addition to providing sample sales letters, business sales letters examples, and tips and pointers on how to write sales letters, our site also provides links to helpful resources, such as sales letters templates and sales proposal letters templates.
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Attract More Clients & Close More Sales with these
Business Sales Letters Templates, Marketing Tips,
and Business Proposal Templates
sales letter templates
Sales Proposal Templates
Sample Business Sales Letter #1:Doe Wordprocessing Services
123 Maple Drive
Metropolis, Pennsylvania 54321
January 1, 2011
Dear Mr. Smith:
The backbone of many successful businesses is the ability to consistently produce accurate documents and reports that convey a professional image. Your reputation, and ultimately your bottom line, depends on the appearance and fast turnaround time of your correspondence. When a business suddenly finds itself short staffed or facing a temporary work overload, the outcome is often a disruption in work flow and customer service.
Those types of business problems are easily preventable, though. Developing a working relationship with a dependable word processing service, such as mine, is an effective way to avoid a staffing crisis. I can offer you the business experience and computer skills you need to complete a special project, meet an important deadline, or help you through a transitional period, such as when a member of your support staff is on maternity leave.
Why wait until a crisis develops? Let's set up a brief meeting at your office to discuss my qualifications and how we can work together to keep your business running seamlessly during staff shortages or work overloads. I'd be happy to provide you with professional references of past and current clients who would attest to my reliability, resourcefulness, and the overall quality of my work.
I look forward to discussing my word processing services with you in the near future.
Thank you for your consideration.
New, fill-in-the-blank templates
Sample Business Sales Letter #2:
This letter is worth $250 to you, so don't throw it away! Stop by at Smith Car Emporium during the next 5 days, and I'll reduce the price of any new or pre-owned vehicle by $500! And that's in addition to our already rock-bottom prices! So, if you've been thinking about replacing that old clunker of yours with a new, affordable vehicle that you'll be proud to own, call me today.
Imagine driving down the street in a shiny, new car that runs like a dream, instead of a nightmare! You can make that happen by stopping by Smith Car Emporium and test driving one of our many high quality, dependable vehicles. We have a huge selection, so you're sure to find just what you're looking for!
Worried about being turned down for a car loan? Been turned down before because of past credit problems? If bad credit has been standing in your way until now, I have great news for you! Whether you have good credit, bad credit, or no credit, virtually everyone is approved at Smith Car Emporium! We will work with you, every step of the way, to put you behind the wheel of the car of your choice.
Don't miss out on this special "Say Goodbye to Summer" Sale. All prices have been slashed, and if you bring in this letter to me before September 1st, I'll save you an additional $250 -- that's $500 in total savings! Call me today to set up an appointment! My number is (000) 000-1234.
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Other Marketing Tools:
As part of an integrated marketing strategy, you might also want to consider creating a blog. It can be a good way to engage prospects, attract new customers, and generate repeat business. Blogging can also comprise a whole separate money-making enterprise on the Internet. If you'd like to learn more about blogging techniques, tools, and opportunities, visit Making Money Through Blogging
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