How to Create Powerful Offers
that Drive Your Sales through the Roof!

By Yanik Silver
guest columnist

Using the Bonus Pile On

Vegas World’s offer uses a concept I call "Bonus Pile On". And the way it works is to keep piling on bonus after bonus until finally you have to say "no mas" and whip out your charge card.

It was the same thing with the famous Ginsu knife commercials a few years back. They used this technique perfectly to sell millions of dollars of cutlery. The announcer would say "And if you act now you’ll also get..." and then about 15 different knives and kitchen gadgets would pop up on the screen.

It made you think about how much value you were getting for such a little price. That’s the power of the "bonus pile on".

So what’s the best way to start using this in your business? Well, one of the best ways I know is using paper and ink. You can give away a series of valuable reports with any purchase. What’s more, you could even make this information available as a download from your website so you’d have zero distribution cost.

Or you could make deals with other businesses where they’d let you give away a product or service from them to your customers. If you really use your imagination here you’ll come up with lots of ways to create a "bonus pile on".

Make Prospects Take Action Now!

There’s no doubt about it - deep down, everyone of us is a lazy procrastinator. That’s why you need some kind of deadline or scarcity factor to make prospects take action now. If your prospects believe an offer is going to be around forever, there’s no reason to take action.

That’s the reason deadlines work so well. In one of my businesses, I’ll stamp a red deadline on the order form for the last day prospects get over $2,000.00 in free bonuses. And believe me, it’s not unusual to get people ordering right on the very last day of the deadline just because of this stamp.

100% No-Risk Guarantee

Finally, the last component of a powerful offer is to make your deal as risk-free as possible. Nobody wants to make a mistake and be stuck with something that doesn’t deliver as promised. That’s why you should make every effort to lift the risk from the prospect and place it squarely on your shoulders. Make a bold guarantee and make it for as long as possible. If you have a quality product, you shouldn’t worry because most often return rates will drop the longer you extend guarantees for.

Another strategy to try is offering a 30-day "hold-your-check or charge slip" trial. That means people will send you checks postdated 30 days out or you won’t charge their credit cards for 30 days. Joe Karbo used this to sell tens of thousands of copies of his book "The Lazy Man’s Ways to Riches".

Now you have all the keys to creating your own irresistible offer and watching your sales soar. Just keep adding value and more bonuses until you come up with an offer than makes your prospect feel guilty for not ordering.

©2000 Surefire Marketing, Inc.

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