Marketing Tools for Attracting and Retaining Customers & Clients

The marketing tools you choose depend on your business, your customers, and your objectives.

The ideal marketing tool will save you time, increase your efficiency, and help you project a professional image to your customers and prospects. It will also help you produce bottom line results, in terms of generating leads.

Here's an assortment of small business marketing tools which can help you implement a well rounded integrated marketing campaign. Different types of businesses require different marketing tools, but the ones represented on this page will provide the foundation for launching a direct mail campaign, a public relations campaign, and a customer relations campaign. You'll also find marketing tools for submitting professional-looking business proposals to prospective clients.

The marketing tools pictured here consist primarily of downloadable templates, software, and marketing books. While not all inclusive, these marketing tools, when used to target prequalified prospects, can help you build credibility, generate interest in your product or service, and even win back customers that were lost to the competition for whatever reason.

Instant Sales Letters

Plan Your Marketing Success

101 Marketing Strategies For Accounting, Law, Consulting, And Professional Services Firms (Hardcover)

Download your copy!

How to Prepare an Impressive, Persuasive, Professional-Looking Business Proposal

Here's the marketing tool kit that will enable you to create powerful, award winning, money-making, membership building newsletters for your business, club, organization, or school in Just 20 Minutes -- without having to do all the writing yourself!

A great marketing tool
for ezine publishers:

Publish an Ezine

QUESTION: Who's the person Success Magazine called "possibly the greatest marketing expert alive today"? Here's the answer.