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Web Site and Internet Marketing Strategy

Three Inner Secrets of Internet Success
By Yanik Silver
www.SurefireMarketing.com
In only a few short months I've achieved the ultimate Internet "fantasy" of making a lot of money from a simple (almost primitive) web site that runs itself virtually on complete autopilot. Starting from scratch I banked over $51,351.94 my first 6 1/2 months online, just working part- time out of the corner of my living room.

Now today at age 31, I've gone on to earn over 7-figures.

How did I go from a standing start to banking mega profits?

To do that, what I think you really need are these inner secrets to mega internet success. This has nothing to do with search engines, pay-per-clicks. It doesn't have anything to do with any of the tactical stuff. It's all a lot of stuff that goes on in your head.

Secret #1: Cheerful Expectancy

One of my biggest mentors is Earl Nightingale. He passed away several years ago but you need to get everything he recorded at Nightingale.com. He has a program called "Lead The Field" and "The Strangest Secret." Just listen to that thing over and over again. He talks about cheerful expectancy.

There's a big difference between having expectancy versus hoping or wishing something is going to occur. When you have that cheerful expectancy, you know it's going to occur. And that doesn't just come from being "Pollyannaish" or having rose-colored glasses.

It comes from having knowledge. And you get that knowledge from studying in your field whatever it is. It could be Internet marketing or it could be neurology. That means reading, studying and buying everything and absolutely immersing yourself in it.

I learned from Earl Nightingale that if you want to be an expert, you spend an hour a day reading on whatever subject that you're interested in, that you want to be an expert on. So I said, "Well, what would happen if I read for three hours a day?"

I just started learning as much as I possibly could, and that knowledge gives you the confidence to know that you have that positive expectancy. Your expectations determine your results.

Secret #2: Do one proactive thing a day

You don't need to do 100 things a day. Just get that one proactive thing a day. So each little brick builds a big wall for you. Trust me it's easy to be overwhelmed with hundreds of tasks. You're like, "Oh, we need to do e-zine ads and free-for-alls and pay-per-click search engines, and I need to do all this other stuff." Ahhhhhhhhhhh!

But just relax and do one task a day.

Your action will create more and more and more action for you. You simply need to make a commitment to do one proactive thing a day no matter what. Even if you're dead tired and worked a 14-hour day - come home and mail one letter or send out one joint venture proposal. I'm telling you - just these little tiny proactive things will have an immense impact.

Most everyone has heard of the '80/20 rule' or the Pareto Principle. It says that 20% of your actions produce 80% of your results, and the other way around. 80% of your work only creates 20% of your results.

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< So go back and look where your successes came from, and I know that they're from a tiny little group of actions. So if you just get that one proactive thing a day (from the 20% group) that is going to propel you further, that's going to bring you to where you want to be.

Make it a point to focus on those "20% activities". In Stephen Covey's famous work "7 Habits of Highly Effective People" he calls these activities "important but not urgent".

One of my Apprentices, Peter Woodhead, from the UK is a perfect example of simply doing one proactive thing a day. A lot of Apprentices bolted out of the gate during our one year program but Peter was an Internet newbie and he also had a full time job so he was a bit slower getting started. However, he took my advice and simply managed to do one proactive thing every single day. No matter how big or how small. It could be writing one autoresponder message or it might have been writing 50 headlines. No matter the day - Peter was moving ahead. And not surprisingly his project was completed before many of the other Apprentices were finished.

Secret #3: Decision

This is such a big point. A lot of people have so many problems with decision. That's because they don't like it because it cuts off other options. But frankly that's exactly what you want. You want to cut off other options.

One of our top apprentices, Cindy Kappler, WebAdMagic.com, had no other option but to succeed because she quit her job. Now I'm not encouraging you to do that if you still have a real job but it does prove if you cut off your options, you're much more motivated. Successful people make decisions quickly.

There's a magic of attraction when you make your decision. However, when you're hemming and hawing, you don't experience this magic. I don't want to get into too much woo-woo or metaphysical or spiritual stuff.

But there's this magic of attraction. I can't even explain it. When you set your mind up that you're going to do this, all of a sudden, at the next dinner party you're attending you meet somebody that can help you get to where you want to go. Is that luck or is that something else?



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I don't think it's luck.

It's like once the decision is made your mind is tuned into the solution and all kinds of 'freaky' coincidences and occurrences happen.

And that brings me to another important point about decisions - fail quickly. Don't be afraid of failure. A lot of people are so afraid of screwing up, or making a mistake that they are forever frozen. Who the hell cares? Screw up quickly! I screw up all the time. And you want to fail quickly.

That's the great part about the Internet. You want to go out there and find out if your dumb idea is going to work right away. You can do it in days instead of months. Sometimes hours and if it doesn't work, you move on. You say, "Next!"

Look, I know a lot of people who are working on their products for the last two, three, four years. Get the damned thing out! You just make it better as you go along.

InstantSalesLetters.com, our first product was not where it is now. We've added a ton of stuff to it and made it better. But I just wanted to see if the thing was going to sell.

It wasn't complete and utter rubbish, as my British friends say, but it was enough that it made the point. It found out if there was a marketplace for it. So find out.

Some people like to go around at dinner parties and so on and say, "I'm writing a book. I've been writing a book for five years. I'm an author."

Uh huh...

I can show you 6 different ways to have your book done in days. It's a cop-out and complete B.S. Bottom line - make the decision to get the product out there. See what happens and fail quickly.

Now get out there and do it!

(c) Surefire Marketing, Inc.


Yanik Silver is recognized as the leading expert on creating automatic, moneymaking websites...and he still doesn't know how to put up a website. He is the author, co-author or creator of several best- selling online marketing books and tools, including his quickest and easiest way to create a product to sell: www.PublicDomainRiches.com


Are You Carrying Buckets?
By Yanik Silver
www.SurefireMarketing.com

I let my personal trainer, Jeff, borrow a copy of "Rich Dad Poor Dad" by Robert Kiyosaki. A few weeks later during our workout session he blurts out, "You know what -- I'm carrying buckets!"

"Huh?" I replied.

Jeff reminded me in the "Rich Dad" book Kiyosaki gives the example of someone carrying buckets to supply a town with a water and another person building a water pipe line to carry the water. It took longer for the pipeline to be built but once it was done - the money would continue to come in with or without him.

What are you doing?

Sadly most people are carrying buckets. They are getting paid based on the hours they work. Even if you are a highly paid surgeon or attorney your income is still limited by the hours you can work. Everybody has been taught to think the harder you work the more money you make. What if that's completely wrong? What if it's the smarter the work, the more money you make?

Personally, I prefer to work once and get paid over and over and over again. And there are lots of ways you can create recurring revenue for yourself. It could be via royalties from an invention, a song, or a book. It could be from network marketing. It could be from real estate. It could be dividends from investments. Or it could be from a multitude of other ways aside from the typical 9-to-5 grind.

The majority of my income day-in and day-out is a direct result of work I did 1, 2, 3...even 6+ years ago or more. For instance, if you create an information product to sell (like a report, ebook, software, video, etc) you only have to do the work once of creating it and once to write the sales letter.

Then if you set up some automatic promotion avenues like an affiliate program or autoresponder messages - you can continue to get paid for that product indefinitely. One of biggest income streams is a product I created 5 years ago and still makes me a nice six-figure income each year.

Frankly, I couldn't turn off my recurring revenue streams right now if I tried. That's because much of what I've created has fed on itself. One product refers people to another. Our affiliate network (over 35,000) refer people to our sites. Some of our sites cross-promote our other sites, etc. etc.

When you keep working on activities that have recurring value you'll create a momentum that's tough to stop. But the truth is -- it IS hard work in the beginning. It's like a rocket taking off in which it burns most of its fuel on lift off.

You need to put in the hours and effort upfront and then you can ease off the throttle. But if you don't put in the extra effort upfront you'll never achieve lift off and get that momentum you need.

The more you think about doing the work once and being paid multiple times the more creative your mind will become. Ask yourself the right questions and you'll get the right answers.

In fact, even this article, if I'm lucky, will become a recurring income producing activity. I wrote this material once and the publicity from it will hopefully get a few people to my websites and into my marketing funnel. Now of course, I'm not saying that every activity I do each day is highly leveraged because I still do some "dumb stuff" like checking email or filling out tax forms. But I'm working on outsourcing as much as I can and focusing just on income producing activities (just like you should). (c) Surefire Marketing, Inc.


Yanik Silver is recognized as the leading expert on creating automatic, moneymaking websites...and he still doesn't know how to put up a website. He is the author, co-author or creator of several best- selling online marketing books and tools, including his newest resource for "not carrying buckets": InstantInternetProfits.com
3 Overlooked Profit Opportunities on Your Site
By Yanik Silver
www.SurefireMarketing.com

If you're already selling anything online this article is going to show you how to add extra revenue you didn't even know you had "hiding" in your site without getting any more visitors.

Overlooked Way #1 - An Upsell:

If you've been in marketing for any time you've probably heard of "upsells" or "bumps". Car dealers are excellent at using this technique. Once you have agreed to buy a car you then go into the finance office. This finance guy is really another place where they try to extract as much money as possible from you; dealer financing, extended warranties, rust coating, a low-jack security system, etc. These additions will normally add as much, or more, profit to the dealer as the original sale. These are upsells or cross- sells.

Another great example is if you've ever called a late night infomercial you will be given an upsell. They will offer you a special deal on the third bottle of super grime cleaner if you buy 2 bottles. These upsells usually end up bringing more profit than the original item people intended to purchase.

Why not do the same online?

This little "magic trick" can instantly increase your profits 20-66% even without getting any additional business or website visitors. It works great because your prospect is all hot and heavy and ready to buy. They've got their credit card in their hand and they've already made the commitment. (If you read Robert Cialdini's book "Influence: The Psychology of Persuasion" you'll see commitment and consistency is a key psychological trigger.)

There are a couple ways I've successfully used upsells on my sites:

First you can use an "intermediary" page. Once prospects click on the order buttons they're taken to a new page (and not the order form). This page tells people about a special offer that is for today only and that they can get a 'deluxe' or 'gold' version of the package for X dollars more. You can make the upsell a big dollar amount or a small insignificant little 'bump'. I do this on Instantsalesletters.com and my numbers have been quite good using this technique - as high as 68% some days. So think about my additional profit margins just by inserting this one extra page. Awesome!

Another way of doing this is by "recommending" a product. Anytime you buy something from Amazon - that's exactly what they do. Up comes a page that "Customers who bought __ also bought__" and then they have a slew of products.

Next, you can also have the upsell right on the Order page. I've even used something as simple as putting a check box on my order form on www.InstantInternetProfits.com. It could be that simple. On this we get a 25% upsell rate. Take a look at what appears at the bottom after the customer has already filled out their info to buy the course

You have to play fair and let people get the original price and package you offered but there's no reason you shouldn't add a complimentary upsell immediately. The upsell is one of the easiest (and most profitable) techniques you can start implementing tomorrow. This is like the "would you like fries" strategy. Unless you're offering "fries" you're missing out on tons and tons of profit. You simply need to come up with a couple more compelling bonuses, packages or up-sells that people will get for the upgrade.

Overlooked Way #2 - Thank You Pages:

After upsells, I'd say 'thank you' pages are one of the most overlooked profit hot-spots. Once again, there are several ways I've used this technique. First of all, anytime somebody buys a product from you online - they are taken to some kind of thank you page. Most people will simply put "Thank you for your order" and that's it. They leave the customer with their credit card in their hands to go off to some other website and give them money. Why not give people a special deal on the thank you page or at least give them links to your other products or other people's products that you make an affiliate commission on?

Now if it's a digital product - then they need to get their download but you can also put some recommended resources right on the download page. At the bottom of the digital download page for www.PublicDomainRiches.com we have a recommendation for the new Public Domain Gold Mine(tm) package.

Those aren't the only thank you pages. Many people totally forget about the 'thank you' pages that come up after someone signs up for your list. Now where you want to send them will depend on where they are in the sales process - but you can have a list of recommended resources that comes up AFTER people subscribe to your email list. Why not? If that's the last action you were expecting - you should look for ways to profit from this.

Overlooked Way #3 - Thank You Emails/Confirmations:

Don't forget the initial email confirmation you send back to your customers. Last technique we talked about making offers on the thank you page but your 'thank you' email is one of the most read emails. In addition to the 'typical' stuff you should include like customer service information, who will bill their credit card, etc why not add a simple P.S. to the bottom of the email like I do offering additional resources (or even a special deal just for customers).

I guarantee just putting these 3 easy overlooked ways to work on your site will help squeeze out even more profits for you & without adding a single visitor. Give it a try.

(c) Surefire Marketing, Inc.


Yanik Silver is recognized as the leading expert on creating automatic, moneymaking websites...and he still doesn't know how to put up a website. He is the author, co-author or creator of several best- selling online marketing books and tools, including his newest resource: UltimateCopywritingWorkshop.com






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