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101 Marketing Strategies, Tips, Insights and Marketing Tools If you're developing a marketing plan or need effective marketing letters, business proposals, helpful marketing tips, press releases that work, or a variety of other proven marketing strategies, we offer a wealth of information, templates, sales tips, marketing insight, and web marketing resources to help fuel your business growth. Among the marketing strategies, marketing tips, and sales lead-generating tools we feature on Marketing Survival Kit are proven sales letter templates, real estate marketing letters, how to write a proposal, persuasive sales scripts, public relations planning tools, web site marketing strategies, how to promote yourself through blogging, and the Small Business Marketing Bible, an informative business marketing manual that reveals dozens of powerful small business marketing strategies and techniques that can help you generate more sales, more sales leads, and more sales referrals. Free Email Subscription to Weekly Marketing Newsletter: Start receiving regular small business marketing tips, marketing insight, and proven business marketing techniques on how to attract more customers and generate more inquiries, sales leads, sales conversions, referrals, positive publicity, and bottom-line marketing results. Your Name: Your E-Mail: Note: We respect your privacy and will not share your email address with anyone. You can easily cancel your subscription at any time. Featured Article: Marketing Tips and Marketing Strategies to Help Your Business Thrive in '09 by Joel Sussman, president Optimal Marketing Communications How do you grab people's attention, arouse their interest, trigger their desire, and motivate them to take action? Answer that four-part question correctly and you've identified the secret to achieving tremendous sales and marketing success in your business or profession. To complicate matters, however, the potential answers are as numerous and multi-faceted as the growing number of niche markets, products and services, and evolving marketing strategies and trends in our culture. While not all inclusive, the following list of marketing strategies, marketing tools, and small business marketing tips can help establish a marketing framework that can put your small business on a faster track to growth. (Note: Ten additional marketing strategies have recently been added to this page. Take a look.) Small Business Marketing Tip #1: Gain Customer Confidence. Customer indecisiveness, skepticism, indifference, or confusion are among the top sales killers in the business world. It's up to you to project an image of experience, quality, dependability, excellent customer service, and/or added value to your prospective customers in order to win their confidence and overcome sales objections. If you haven't clearly communicated the advantages and solid reasons for them to do business with you, then they'll be hesitant to commit and the sale will go to your competitor. Marketing Tip #2: Penetrate awareness of your target audience by using integrated marketing strategy, which in many cases would include a well-planned website marketing strategy. Stated simply: the more ways the public hears about you, the better your chances are for achieving brand recognition, credibility, and greater market share. Effective marketing strategy is partly the result of exposing your target audience to your name and your selling points (unique selling proposition) as often as possible (frequency), in as many ways as possible, and as cost-effectively as possible. By the way, if direct mail is one of the ways you intend on reaching prospective customers, DCMG.com can provide you with a direct mail list that will put your message in the hands of targeted prospects. It's a technique that continues to work for companies of all sizes. Marketing Tip #3: Sincere enthusiasm, in both print and in person, is contagious (and I'm not talking about using multiple exclamation points after sentences!!! That detracts from your credibility and perceived professionalism.) If you deeply believe in your products, services, your company, and yourself, then your prospects will pick up on that passionate attitude and feel confident and optimistic about doing business with you. Your words are important, but your nonverbal communication -- your tone of voice, inflection, rate of speech, volume, facial expressions, your listening skills, eye contact, and overall responsiveness -- can have an even greater impact on how you influence and persuade your prospective customers, clients, or members. Marketing Tip #4: Purchasing is an emotional decision. Instill in your prospects good feelings about your company, your business relationship with them, and how you can improve their lives or solve their problem. Accomplishing that is at least as important in the sales and marketing process as focusing attention on product features and benefits. Marketing Tip #5: Dispel distrust. Gain customer confidence and overcome potential feelings of distrust by offering written guarantees of satisfaction whenever possible, customer testimonials, references, and by joining respected and well-known professional organizations, such as the Better Business Bureau, Chambers of Commerce, and industry associations. Marketing Tip #6: Impose a deadline. Counteract one of the biggest obstacles to closing a sale known to mankind: procrastination. To overcome the natural human tendancy to deliberate, postpone, and delay, it's often necessary to inject a sense of urgency into your ads, sales presentations, and marketing messages. Marketing Tip: Whether supplies are limited or prices are going up at the end of the month, some prospects need to have a deadline or an incentive to motivate them to take action now. Marketing Tip #7: Create a small business marketing plan to identify and capitalize on your strengths and opportunities. Your marketing strategies should also take into account factors such as your weaknesses (and possible remedies), external threats (competition, economic factors, etc.), your marketing mix strategy (products/services, promotional goals, pricing strategy, and distribution decisions), media strategy, sales and expense budgets, target market analysis (know your customers), and readily available marketing tools, as well as marketing strategies and tools that you need to research or acquire. Develop a Successful Marketing Plan for 2009 Designing a winning marketing plan is now easier than ever! This marketing plan kit incorporates the award-winning Duct Tape Marketing System by John Jantsch to create effective small-business marketing strategies and plans. Identify your ideal customers and create concrete action steps to attract, sell to, and keep them. Choose the level of detail you want, and get step-by-step guidance for each marketing plan task. Powerful forecasting tools help you project and track your sales revenue, marketing budgets, and milestones for each marketing program. Include your own graphics, automatically develop full-color, 3D charts, and create Microsoft Excel-like compatible financials. Leading experts agree -- Marketing Plan Pro is the best software available for writing a hard-hitting, results-oriented marketing plan.. Marketing Tips #8: Embrace Web marketing, because it's powerful, it can be very effective, and it's here to stay! If you already have a web site, make sure it's "optimized" for keywords that your prospects are actually looking for. You can find out what keywords your customers are searching for and how much competition you're up against for those particular keywords by subscribing to a service, such as Wordtracker. Another vital aspect of raising your visibility on Google (and your sales potential) is to get other sites to link to your site. It's generally referred to as getting backlinks or incoming links. This technqiue will bring you the optimal benefit when the sites linking to you are well-established, have a similar theme to your site, or are considered an "authority site". (The ultimate authority sites from which to get links are government sites (dot-gov), educational institutions (dot-edu), and organizations (dot-org). Web sites that have gained quality incoming links from other sites tend to be ranked much higher by Google than those that don't. All things being equal, more traffic usually translates into more sales and profits -- and, of course, that's the reason most people go into business.  .com .us .net .org .biz .info .ws .com .us .biz .info .net .org .ws .name .tv .cc .de .jp .be .at .uk .nz .cn .tw

. Today's date is: Questions? Contact us Business Promotional Tools Corporate Promotional Items and Business Promotional Products Web Hosting Providers Small businesses need reliable hosting to help ensure smooth operation of their web site. Check out Pandela for VPS Web Hosting. Buy and Sell Real Estate Real Estate Marketing Company SHIFT: How Top Real Estate Agents Tackle Tough Times Real estate marketing letters, proposals, signs: Free sample of a professionally written marketing letter of introduction for real estate agents, brokers, and realtors. Find out how these powerful Marketing Letters for Realtors can help you attract, retain, persuade, and get valuable referrals from new and existing clients! Commercial Real Estate Broker Proposal Real Estate Signs Shop Custom Real Estate Signs Online at BuildASign.com! Web Site Marketing Strategy Web Business Operations Manual Build Online Buzz! Build a great website in 3 easy steps with Yahoo! Web Hosting Online Business Startup Guide Website Marketing Strategies: Persuasive Online Sales Copy Techniques Affordable Web Site Marketing techniques, strategies, ideas. Get your own online store -- in minutes! GoDaddy.com Quick Shopping Cart® High-Impact Sales Letters / Direct Mail Marketing Strategies and Tools If you're looking for a quick and easy way to grow your business, check out Instant Sales Letters! Just fill in the blanks and you've got a powerful, money-making sales letter! It's an excellent small business marketing tool! Business Letter Templates WriteExpress.com is an indispensable source for business letter templates for virtually any business communication need, including announcement letters, introduction letters (letters of introduction, introductory letters), sales prospect letters, and marketing letters. New! 4,001 Letters Sales and Marketing Tips Have you committed any of these 13 marketing blunders? Advertising and marketing tips for small business How to Write Results-Oriented Sales Prospect Letters, Flyers, Web Pages, and other marketing tools Website marketing strategies

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10 Marketing Insights that will Strengthen Your Business in 2009

Marketing Strategy #1: Perhaps the single, most important marketing strategy that should be practiced by all small business owners is to make marketing a daily routine. Granted, there may be 101 different priorities vying for your attention at any given moment, but if you neglect marketing on more than just an occasional basis, then you risk losing potential sales, being overtaken by the competition, and placing self-imposed limitations on your income growth. In a challenging economy it's more important than ever to be known as a company that provides value, dependability, and great service. Without some sort of regular marketing program, your existing and prospective customers may find themselves to be unexpectedly interested in your competitor's latest offerings -- which may have been brought to their attention through a postcard mailing, a trade show exhibit, a blog posting, a phone call, a press release, or a well-written sales letter. (It's the old "out of sight, out of mind" principle.) Marketing Strategy #2: Develop a "marketing consciousness". If you can get yourself to become just a little "obsessed" with marketing, then you'll tend to read more marketing books, attend more marketing seminars, and discover more marketing websites, newsletters, and blogs that will provide you with valuable ideas and inspiration. Of equal importance is becoming more attuned to how other people are marketing their businesses, and learning from their successes and marketing blunders. Marketing Strategy #3: Continually ask questions, re-evaluate what you're doing, and be flexible. If your website isn't converting the way it ought to be, try to pinpoint its weaknesses and correct them. The same holds true for print ads that are not generating responses. If the solution doesn't jump right out at you, ask your associates, acquaintances, neighbors, or spouse what their initial gut reaction is to your latest print ad, website landing page, a marketing postcard, or a radio ad. Instead of asking them what they think of it, ask them the more pointed question of how they think it could be improved (and assure them that you won't be offended by their constructive criticism). Useful feedback can often come from unexpected sources. Marketing Strategy #4: Start a blog related to your area of expertise about solving or preventing problems or making the most out of the products or services you offer. Then, invite your customers and prospective customers to check our your latest blog posts. Blogging will help give you more credibility as an expert, and it will also help keep your name and company in the forefront of your customers' minds. Marketing Strategy #5: Email a press release to your local media whenever you have anything newsworthy to announce. It's a free way to keep your name in front of the public, and it should be a part of an integrated marketing strategy. Two tips 1) Insert your press release into the body of your short, introductory email message. The reason for doing that is many reporters and editors don't like to open email attachments. 2) Only send press releases if you have something newsworthy to announce. That could include hiring new employees, getting a government grant, organizing a successful fund raising event, a grand opening, a new web site, being a keynote speaker at a seminar or graduation ceremony, a business expansion or relocation, and that sort of thing. There are several press release distribution services that can help you build online news and get noticed, such as 1888PressRelease and PRWeb. Public Relations + Press Releases = Publicity

Marketing Strategy #6: Speaking of media relations, another strategy worth exploring is to let the media know that you're an expert in your field and are available as a company or industry spokesperson. Depending on your credentials, as well as your comfort-level with being interviewed by a reporter, you might want to send a brief letter outlining your accomplishments and expertise, and mention that they can feel free to call you if they need comments, quotes, background information, or opinion on a news article or feature story they're working on. The positive publicity, credibility, and recognition you could potentially get from this kind of coverage can potentially give your business or practice a real boost. Journalists Want Your News Marketing Strategy #7: Business cards can either by a waste of paper or an effective bridge between a prospect and their potential as a long-term client. Business cards are an integral element of your company's branding strategy, and can sometimes make or break you when it comes to getting prospects to take you seriously. A lot of companies skimp on business card design, concept development, and printing; and that lackluster image is conveyed directly to prospective clients. Bottom line is: Your chances of favorably impressing prospects will improve substantially if your business cards are printed on high-quality paper, display a professional-looking logo, and use a font style that's easy to read and is representative of the nature of your business. Your business cards should also contain either a well thought-out slogan or a short bulletted list that capsulizes your services, your expertise, and your commitment to excellence. Marketing Strategy #8: Anticipate why a prospective customer might be reluctant or ambivalent about doing business with you, and then make sure to address their concerns in a clear, deliberate, and confident way. Guarantees of satisfaction, believable testimonials from satisfied customers, and assurances of dependable customer service after the sale are a few of the ways that you can reduce sales resistance. Marketing Strategy #9: If you find yourself chatting with a blogger who's in your profession or industry, but does not directly compete with you, offer to fill in for him, occasionally, as a "guest blogger". Blogging can be a pretty arduous undertaking, so they might welcome the chance to take a break and present their readers with a slightly different point of view. Make sure, of course, that you are allowed to include one or two links back to your website. This will accomplish two objectives: 1) You'll probably draw in anywhere from a "trickle" to a "flood" of additional traffic to your website, and 2) Inbound links to your site from other relevant, high quality sites can help improve your search engine positioning (ranking) in Google, resulted in more targeted traffic and potential customers. Marketing Strategy #10: When developing a marketing plan, don't forget that there is a huge range of marketing ideas you can employ, many of which are free or inexpensive. Marketing ideas and techniques include yellow pages advertising, Pay Per Click advertising on Google and other Internet portals, exhibiting in trade shows, networking at local or regional professional conferences and business groups, direct mail, distributing coupons, sponsoring contests, and of course, traditional media advertising, such as radio, TV, newspaper, and magazine display ads. That's just the short list of marketing strategies you can pursue as part of a planned marketing campaign, so devise an exhaustive list of possibilities, target your audience, and then plan a campaign based on your budget and your goals. Visit this page for more marketing strategies, insights, and resources.