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NEW STUDY REVEALS 724,000 AMERICANS
RELY ON EBAY SALES FOR INCOME
Postal Service, eBay launch national tour
to support small business, entrepreneurs


SAN JOSE, CA - Entrepreneurs in record numbers are setting up shop on eBay, according to a new survey conducted for eBay by ACNielsen International Research, a leading research firm. More than 724,000 Americans report that eBay is their primary or secondary source of income. In addition to these professional eBay sellers, another 1.5 million individuals say they supplement their income by selling on eBay, according to the July 2005 survey.

In the first six months of 2005, eBay members in the U.S. sold merchandise worth approximately $10.6 billion.

Based on the results of the new ACNielsen International Research survey, the number of eBay entrepreneurs in the U.S. has increased 68 percent since January 2003 - the last time a comparable study was conducted. That study indicated that 430,000 Americans at the time were making some or all of their income selling on eBay.

"eBay's impact on job creation in the U.S. has been tremendous, and the health of our nation's economy depends on employment," said James K. Glassman, resident fellow, American Enterprise Institute for Public Policy Research, who has analyzed the survey results. "A considerable amount of jobs have been created and enabled through eBay in the last few years, making it an important employment creation engine that many never considered just five years ago. The potential for entrepreneurs to realize success through eBay is significant."

"We are committed to continuing a long history of helping small business owners succeed by making it easier for them to take advantage of the Postal Service's mailing options to maximize their business opportunities," said John E. Potter, United States Postmaster General and CEO. "Hundreds of thousands of people have come to eBay to make a living and to start their own businesses. We are delighted to help them grow by offering a variety of shipping and business solutions."

"In just 10 years, eBay has become the destination for Americans pursuing their visions of entrepreneurship," said Bill Cobb, president of eBay North America. "We're proud to play a central role in small business development in the U.S. and around the world.
Additional survey findings include:
  • 58 percent of Americans say they've dreamed of starting a business and becoming their own boss.
  • The most common reason for wanting to start a business is to increase one's personal income (66 percent of respondents), followed by increased independence (63 percent).
  • The primary barriers to starting a business are insufficient financial resources (cited by 49 percent of respondents), and satisfaction with their current situation (29 percent).
Survey Methodology

Two national surveys were conducted online by ACNielsen International Research for eBay:
  • A nationally representative survey among online population in the U.S. where 2003 respondents were surveyed from July 1 to 11, 2005. The survey has a margin of error of +/- 2.2%.
  • A nationally representative survey among eBay sellers who have listed at least one item on eBay in the past 12 months. 2002 respondents were surveyed from July 1 to 11, 2005. The survey has a margin of error of +/- 2.2%.
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