Small Business Competitive Strategies

12 Ways To Outsell Your Competition

The key to outselling your competition is to compare your product to theirs, and then use your findings to improve your product, emphasize its strengths, and refocus your marketing efforts. Below are 12 critical areas you can compare and improve upon to outsell your competition.

1. Price- Can you offer a lower price? Can you offer a higher price and increase the perceived value of your product? Do you offer easier payment options than your competition?

2. Packaging- Can you package your product more attractively? Do the colors of your package relate to your product? Can you package your product into a smaller or larger package?

3. Delivery- Can you offering cheaper shipping? Do you have a high enough profit margin to offer free shipping? Can you ship your products faster?

4. Benefits- Can you offer more benefits than your competition? Are your benefits stronger? Do you have believable proof that supports your claims?

5. Quality- Is your product built and tested to last longer than your competition? Can you improve the overall quality of your product?

6. Performance- Can you make your product faster at solving your customers problem? Is your product easier to use than your competitions?

7. Features- Can you offer more product features than your competition? Do your features support the benefits you offer?

8. Availability- Is your product always available or do your have to backorder it? Can your product suppliers drop ship to your customers?

9. Extras- Do you provided free bonuses when your customers buy your product? Are your bonuses more valuable than your competitions?

10. Service- Do you offer your customers free 24 hour customer service? Can you provide free product repair? Does your competition make their customers talk to a machine?

11. Proof- Can you provide more proof than your competition that your product is reliable? Can you provide stronger testimonials or endorsements?

12. Guarantees- Do you have a stronger guarantee than your competition? Do you offer warranties with your product? Do you provide an easier return policy?

Recommended Resources for Marketing More Competitively:

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~~Small Business Competitive Strategies~~

12 Ways To Create an Order-Pulling Competitive Advantage
A competitive advantage is something that sets your business apart from your competitors. To compete with other businesses nowadays, especially online, you need a unique niche. (Just make sure your competitors are not using the same competitive angle.) Below are twelve ideas you could use to create an order pulling competitive edge.
1. Your advantage could be that you offer free delivery. This may cost a little money, but, you may gain the extra customers to make up for it.
2. Your competitive edge could be that you offer a lower price. If you can't afford to offer a lower price you could consider holding the occasional discount sale.
3. Your advantage could be that your product achieves results faster. This niche is very effective because people are becoming more and more impatient and want results fast.
4. Your competitive selling point could be you've been in business for a longer period of time. People think if you've been in business longer you have more credibility.
5. Your advantage could be that your product tastes, smells sounds, looks, or feels better. When you target the the senses you're triggering basic human attractions.
6. Your competitive edge could be your product is light or compact. People may want to take the product on a trip or don't have much room where they live.
7. Your advantage could be that you've won a business award. When you win an award, tell your customers or visitors about it. This increases their trust in your business.
8. Your competitive selling point could be that your product lasts longer. People don't like taking the time and spending more money buying replacement products all the time.
9. Your advantage could be that your product is easy to use. People don't want to buy a product that they have to read a 200 page hard-to-understand instruction manual.
10. You edge could be that your product has better safety features. People want to feel safe when they use your products.
11. Your competitive selling point could be that your product was made by hand. Most people believe that products made by hand have better quality.
12. Your competitive advantage could be that you stand behind all your products. People want to know that you back- up any claims you make about your product with either guarantees, warrantees and free replacements.