Sign up now (while the price is still FREE) to receive valuable and proven marketing tips every week that you can immediately put to use to help you pull in more targeted customers, referrals, inquiries, and repeat business. Privacy Policy: Your email will not be shared or misused, and you can cancel at any time.	Your Name:
	Your E-Mail:

Great Brands Depend on Attention to
the Brand Architecture

Do you have the architecture in place to make sure each and every brand contact sends the right message?

Thinking in terms of architecture, a building that looks great and catches your attention is probably designed so that each component looks perfect and enhances the overall effect of the building.

In the audio book, "Sound Advice on Brand Marketing," author Tom Miller says, "Great architecture works because of attention to detail, and great brands depend on the same level of attention." Each component of a brand that touches the customer must support and enhance the overall message.

A brand architecture also builds a connection between corporate brands, master brands, product brands, and branded features, which, according to Miller, "makes decisions easier when it comes to messaging and graphic design."

Miller suggests everyone take a fresh look at their own brand architecture, beginning with a review of all current marketing materials. "Is the message consistent? Does the look and feel convey the value of the brand? Is there room for improvement?" Once a brand is viewed as architecture, it may never look the same. Says Miller, "It may be the beginning of building your own best brand."

Tom Miller offers branding advice each week in the free audio newsletter from What’s Working in Biz called Sound Advice-Audio Business Tips.

About the author: Richard Cunningham is a principal of What’s Working in Biz, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.

 

---

Attract More Clients & Close
More Deals With These Marketing Tools:

... ...

This guy REALLY CAN show you how to start an Internet business in less than 24 hours -- and see profits by next weekend! Review: "The Insider Secrets to Marketing Your Business on the Internet -- Version 2004" by Corey Rudl If you've been searching for information about how to sell products or services online, then you've probably come across Corey Rudl's name at least a few times. And, if you're like me, you've probably wondered what the story is behind his best-selling marketing course. Well, here's the truth: This course is the real deal. Listen, I'll be the first to admit that I was hesitant when I first decided to buy "The Insider Secrets to Marketing Your Business on the Internet -- Version 2004." But when it arrived on my doorstep (only 3 days later!), I was literally blown away by what I had received. The first thing I noticed about the course was that I could barely lift it up -- the package must have weighed ten pounds! Now, I know that this sounds like an overwhelming amount of information, but one of my favorite things about the course -- which you'll discover right away -- is that it is laid out in a easy "step-by-step" format. For example, Step 1 is all about deciding what you want to sell and planning out your business. Already know what you want to sell? Skip to Step 2, which will teach you how to design and build your site. The whole course is set up this way, so you can quickly find the exact information you're looking for. If this stuff sounds a little basic, don't worry! The course also walks you through the more advanced topics -- things like e-mail marketing, search engines, locating virtually unknown sources of dirt-cheap traffic, how to get 1000s of new visitors to your site for free, and so on. And the best part is that you don't need to be some kind of computer whiz to understand and use the strategies that are taught in the course! You'll be amazed at how easy it actually is to do things like set up autoresponders, accept credit cards on your site, and build your own opt-in e-mail program. The course also comes with two CD-ROMs that are literally packed with all kinds of great resources. These CDs contain everything from "fill-in-the-blank" e-mail and newsletter templates, to revealing audio interviews, as well as Corey's "Personal Rolodex," which is a list of 167 web sites, tools, software, and resources -- mostly FREE or "almost-free" -- which have saved me TONS of time and money already. But what impresses me most about this course is just how complete it is. I've purchased other Internet marketing books and resources before, and they all seem to focus on just ONE thing. For example, they'll tell you how to build a great-looking site, but won't tell you how to get anyone to visit it! Or they'll tell you that you need to start collecting e-mail addresses from your visitors -- and then they don't tell you HOW to do it! The "Insider Secrets -- Version 2004" course is almost like an encyclopedia of Internet marketing, since it explains in tremendous detail absolutely everything you need to know about how to start, run, and grow a profitable online business. I give this product my absolute highest recommendation. Click here to find out more.

Back To Home Page