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1. Show your prospects how much enthusiasm
you have for your product and business. If you're
convincing enough, they will be enthusiastic too.
2. End your sales letter or ad copy with a strong
closing. It could be a free bonus, a discount price,
a benefit reminder, an ordering deadline, etc.
3. Please your complaining customers. You can
refund their money, give them a discount, give
them a free gift, solve the problem quickly, etc.
4. Make your customers get excited about your
business and they will tell their friends. Give
them a free vacation certificate, a coupon, etc.
5. Give your prospects extra confidence so they
will order. Use endorsements, testimonials, a
strong guarantee or warranty, etc.
6. Build your opt-in list by allowing your visitors
to sign up for a free e-zine, ebooks, software,
contests, sweepstakes, etc.
7. Give your prospects or customers a breath of
fresh air. Don't be afraid to design your web site
and ad copies different from everyone else.
8. Allow your customers to get part of your total
offer right after they order. If you have to ship the
item, make one of your bonuses available online.
9. Write and submit articles to e-zine publishers
or webmasters. If you want it to be published, it
should be like an article and not like an ad.
10. Show your prospects that you are an expert,
because authority can persuade people to buy.
You could publish an article, write an ebook, etc.
11. Automate your online business to save extra time
for marketing and advertising. You could use auto-
responders, time saving software, etc.
12. Host a free hall of fame or museum on your web
site. It should be related to your target audience. It
should attract people just like offline ones do.
13. Write your ideas on paper; bad and good ones.
Don't get an idea and take the risk of forgetting it;
it could be your future income or success.
14. Design your ad copy to target your visitors goals,
dreams and desires. Allow your product to attract
their emotional and physical needs.
15. Create a small treasure hunt. Allow people to get
a discount on a product you sell if they find a certain
graphic somewhere on your site.
16. Have visitors sign-up to receive free promotional
merchandise. It can be hats, bumper stickers, cups,
or anything with your web site print on it.
17. Increase your traffic by creating other web sites
that relate to the latest new fad. You just advertise
your main web site on your fad web sites.
18. Load your site with a wide variety of content.
Your site will become known as an area of regular
reference for many of your visitors.
19. Interview famous people that your visitors want
to know more about. Publish the interview in article
or audio format on your web site.
20. Tell people the purpose of your web site. When
they visit a web site and have to figure out what it's
about, they may get frustrated and leave soon.
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