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"Small Business Marketing Tools that Produce Optimal Results"...... Small business marketing tools including sales letters, newsletter writing, marketing communications, web page marketing, business to business
~~~Serving the Global Online Community since August 30, 2000~~~......

20 Ideas for Increasing Your
Online Sales and Orders

1. Show your prospects how much enthusiasm you have for your product and business. If you're convincing enough, they will be enthusiastic too.

2. End your sales letter or ad copy with a strong closing. It could be a free bonus, a discount price, a benefit reminder, an ordering deadline, etc.

3. Please your complaining customers. You can refund their money, give them a discount, give them a free gift, solve the problem quickly, etc.

4. Make your customers get excited about your business and they will tell their friends. Give them a free vacation certificate, a coupon, etc.

5. Give your prospects extra confidence so they will order. Use endorsements, testimonials, a strong guarantee or warranty, etc.

6. Build your opt-in list by allowing your visitors to sign up for a free e-zine, ebooks, software, contests, sweepstakes, etc.

7. Give your prospects or customers a breath of fresh air. Don't be afraid to design your web site and ad copies different from everyone else.

8. Allow your customers to get part of your total offer right after they order. If you have to ship the item, make one of your bonuses available online.

9. Write and submit articles to e-zine publishers or webmasters. If you want it to be published, it should be like an article and not like an ad.

10. Show your prospects that you are an expert, because authority can persuade people to buy. You could publish an article, write an ebook, etc.

11. Automate your online business to save extra time for marketing and advertising. You could use auto- responders, time saving software, etc.

12. Host a free hall of fame or museum on your web site. It should be related to your target audience. It should attract people just like offline ones do.

13. Write your ideas on paper; bad and good ones. Don't get an idea and take the risk of forgetting it; it could be your future income or success.

14. Design your ad copy to target your visitors goals, dreams and desires. Allow your product to attract their emotional and physical needs.

15. Create a small treasure hunt. Allow people to get a discount on a product you sell if they find a certain graphic somewhere on your site.

16. Have visitors sign-up to receive free promotional merchandise. It can be hats, bumper stickers, cups, or anything with your web site print on it.

17. Increase your traffic by creating other web sites that relate to the latest new fad. You just advertise your main web site on your fad web sites.

18. Load your site with a wide variety of content. Your site will become known as an area of regular reference for many of your visitors.

19. Interview famous people that your visitors want to know more about. Publish the interview in article or audio format on your web site.

20. Tell people the purpose of your web site. When they visit a web site and have to figure out what it's about, they may get frustrated and leave soon.

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