Internet Marketing Strategies

10 Ways to Increase Your Web Site Traffic

1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc. (Webmaster's note: This article was written at least ten years ago, so tips such as this one need to be updated. In 2012, trading links can still be included as a part of an overall link-building strategy, but if done excessively, it can quickly produce diminishing returns.)

2. Start an e-zine for your web site. When people read each issue they'll be reminded to revisit your web site. They'll see your product ad more than just once which will increase your orders.

3. Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.

4. Write articles and submit them to e-zines, web sites and magazines that accept article submissions. Include your business information and web address at the end of the article.

5. Give away an electronic freebie with your ad on it. Allow your visitors to also give the freebie away. This will increase your ad exposure and attract people to your web site at the same time.

6. Combine your products or services into one big package deal with other businesses offerings. You could share a web site and advertise the package deal; which means double the traffic.

7. Submit your freebie to the online directories that list your particular item or service for free. If you're offering a free e-zine, submit it to all the free e-zine directories on the internet.

8. Participate on message boards. Post answers to other people's questions, ask questions and post appropriate information. Include your signature file at the end of all your postings.

9. Exchange classified or sponsor ads with other free e-zine publishers. If there is a huge subscriber difference between e-zines, one can run more ads to make up for it.

10. Post your ad on free advertising areas on the internet. You can post it on free classified ad sites, free yellow page directories, and so on. (Webmaster's note: Posting ads on sites that are linked to what one might call "disreputable" sites can be a waste of time and can even work against you in your effort to increase your search engine rankings. It's advisable to avoid "link farms" or sites that have no Page Rank or a very low Google Page Rank. Your link-building time would be better spent elsewhere.)