Marketing Tools Guide: Sales Letters Made Easy | Write Winning Business Proposals | Generate Free Publicity | Create a Custom Marketing Plan

small business marketing tools and marketing strategies
'Marketing Tools & Marketing Strategies that Produce Optimal Results'.. Marketing Strategy Business Marketing Tools, Marketing Strategies, Marketing Tips Serving the global online business community since August 30, 2000 Marketing Strategy, Marketing Tools, Marketing Ideas. . . .
FREE INTRODUCTION LETTER for real estate professionals! Attention Real Estate Agents and Brokers: Check out this proven marketing tool that can help you convert more renters and FSBOs to clients. Get details and a FREE introductory letter, here!

Marketing Tools


persuasive sales letters
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Here's a proven marketing tool for acquiring and retaining customers.
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Best Marketing Strategies and Techniques:

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Marketing Plan Software:
Discover the simplest way to create a marketing plan that will improve the profitability, public awareness, and long-term stability of your business:
Marketing Plan Pro
Sales & Marketing Techniques


24 Techniques
for Closing the Sale

Public Relations
Marketing Tools:

Click here to get your copy of the public relations management software most referred by consultants, marketing experts and business owners!

Here's Everything You Need to Plan & Develop a Winning PR Campaign. Use this public relations marketing tool to attract priceless media attention. Get your products, services, innovations & business in the news! Done correctly, public relations is better than free advertising! This easy-to-use public relations software will help you do it right the first time! "It's an essential marketing tool for any well-planned integrated marketing campaign!"


"Trash Proof News Releases"
This exciting book will teach even the most inexperienced marketer how to successfully use the media to your advantage. Filled with plenty of specific advice from actual print and television news editors.
Mortgage
Marketing Tools:


Marketing Letters
for Mortgage Brokers

The Millionaire Loan Officer
Marketing to R-E Agents
Referrals On Demand


Sales Letters and
Business Letters

Get Help Writing
Introductory Business Letters



Real Estate Marketing Tools:
Client Relationship Letters for Real Estate Agents
Marketing Plan
Articles & Books

Marketing Plan Tips
Web Marketing Plan Tips
The Marketing Plan
Handbook (Paperback)


Writing a Marketing Plan
Marketing Plan Pro
More Marketing Tools:
Insurance Marketing Tool:
Sales Letters for Insurance Agents!
Marketing Tools
for Business Executives


Marketing Tools for
Healthcare Executives


Marketing Tools for Starting
and Building an Appraisal Practice


Real Estate Investment
Funding Proposal

Business Marketing Strategies, Marketing Tools, Marketing Tips

Proposal writing software

Welcome to Marketing Survival Kit, an eclectic source of small business marketing articles, marketing tips, marketing strategies, and some of the best marketing tools available. We feature a variety of traditional and online business marketing tools, business marketing articles, and business marketing software that can help you effectively promote and grow your business.

Among the business marketing tools and business marketing software we feature on Marketing Survival Kit are sales letter templates, proposal writing software, business marketing plan software, public relations planning software, and the Small Business Marketing Bible, an informative business marketing manual that reveals dozens of powerful small business marketing techniques and tools that can help you generate more sales, more sales leads, and more sales referrals.

If you're a mortgage broker or mortgage loan officer (or seriously considering going into the lucrative mortgage marketing field, the following information will be very helpful and can significantlyl increase your income earning potential:
Marketing Letters for Mortgage Brokers Sales and Marketing Ideas for Mortgage Brokers-- including 34 different ways to generate mortgage leads and mortgage sales Residential Mortgage Loan Origination Made Easy
The Millionaire Loan Officer Marketing To Real Estate Agents Toolkit.

Regardless of your reason for visiting this site, don't hesitate to contact us if you have any questions or comments!


Marketing Article: 7 Key Marketing Strategies & Marketing Tips to Help Your Business Thrive
by Joel Sussman, president Optimal Marketing Communications

How do you grab people's attention, arouse their interest, trigger their desire, and motivate them to take action? Answer that four-part question correctly and you've identified the secret to achieving tremendous sales and marketing success in your chosen business or field. To complicate matters, however, the potential answers are as numerous and multi-faceted as the growing number of niche markets, products and services, and marketing trends in our culture.

While not all inclusive, the following list of priorities, marketing strategies, marketing tools, and small business marketing tips can help establish a marketing framework that can put your small business on a faster track to growth.

NOTE: Consider downloading the Small Business Marketing Bible to get access to an expanded, detailed list of powerful marketing tactics, marketing tools, and business-building strategies. (Click on the 'details' button, below:)

Small Business Marketing Bible - Marketing Tips and Techniques

Small Business Marketing Strategy #1: Gain Customer Confidence. Customer indecisiveness, skepticism, indifference, or confusion are among the top sales killers in the business world. It's up to you to project an image of experience, quality, dependability, excellent customer service, and/or added value to your prospective customers in order to win their confidence. If you haven't clearly communicated the advantages and solid reasons for them to do business with you, then they'll be hesitant to commit and the sale will go to your competitor.

Business Marketing Strategy #2: Penetrate awareness of your target audience by using some form of integrated marketing. In other words, the more ways the public hears about you, the better your chances are for achieving brand recognition, credibility, and greater market share. Effective marketing is partly the result of exposing your target audience to your name and your selling points (unique selling proposition) as often as possible(frequency), in as many ways as possible, and as cost-effectively as possible.

Marketing Strategy #3: Sincere enthusiasm, in both print and in person, is contagious (and I'm not talking about using multiple exclamation points after sentences!!! That detracts from your credibility and perceived professionalism.) If you deeply believe in your products, services, your company, and yourself, then your prospects will pick up on that passionate attitude and feel confident and optimistic about doing business with you.


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Small Business Marketing Strategy #4: Purchasing is an emotional decision. Instill in your prospects good feelings about your company, your business relationship with them, and how you can improve their lives or solve their problem. Accomplishing that is at least as important in the sales and marketing process as focusing attention on product features and benefits.

Business Marketing Strategy #5: Dispel distrust. Gain customer confidence and overcome potential feelings of distrust by offering written guarantees of satisfaction whenever possible, customer testimonials, references, and by joining respected and well-known professional organizations, such as the Better Business Bureau, Chambers of Commerce, and industry associations.

Marketing Strategy #6: Impose a deadline.Counteract one of the biggest obstacles to closing a sale known to mankind: procrastination. To overcome the natural human tendancy to deliberate, postpone, and delay, it's often necessary to inject a sense of urgency into your ads, sales presentations, and marketing messages. Whether supplies are limited or prices are going up at the end of the month, some prospects need to have a deadline or an incentive to motivate them to take action now.

Marketing Plan Pro

Business Marketing Strategy #7: Create a small business marketing plan to identify and capitalize on your strengths and opportunities. Your marketing strategies should also take into account factors such as your weaknesses (and possible remedies), external threats (competition, economic factors, etc.), your marketing mix strategy (products/services, promotional goals, pricing strategy, and distribution decisions), media strategy, sales and expense budgets, target market analysis (know your customers), and readily available marketing tools, as well as marketing tools that you need to research or acquire.

4,001 Business, Sales & Personal LettersFree Product with Purchase!


User-Friendly Software for Writing Effective, Competitive Small Business Proposals:

Here's a recommended source for professional contract templates, proposal templates, and estimate templates that can help you achieve your business growth and client acquisition goals. If you need to write a hard-hitting sales proposal, whether it's for the industrial sector, telecom, entertainment, medical, healthcare, construction, or web design services, this proposal software will give you a major competitive advantage! NOTE: Proposals packs include the following sample proposals: business services proposal/business consulting proposal, technology consulting services proposal, janitorial services proposal, book publishing proposal, technology business plan proposal, educational grant, product sale proposal, accounting and payroll services proposal, CD-ROM Marketing services proposal, IT product and service sales proposal, food services proposal, corporate identity creation proposal, and retail location business plan. It's a marketing tool...a compelling, image-enhancing marketing tool that can inject new life into your bottom line!


Free Sales and Marketing Web Content:

Free Marketing Articles and Motivational Articles for Business Newsletters, Marketing Websites, Marketing Blogs

If you need well-written marketing articles for your marketing newsletter, marketing website, or Marketing Blogs, then visit this site. The following marketing articles are available for publication: "Make More Sales By Counteracting (customer) Fear", "Positive Thinking and Effective Marketing Go Hand in Hand", "Vital Component to Marketing Success: Establishing Credibility", "Nine Ways to Get Free Publicity and More Clients", "How to Write Results-Oriented Web Pages, Sales Letters, Ads, and Flyers", "Are Your Sales Scripts Working For or Against You?", "Get a Competitive Marketing Edge with PR Techniques", "7 Marketing Ideas to Expand Your Customer Base and Profits", "Proven Techniques for Writing Persuasive Ads and Letters", "The Mental Process of Achieving Financial and Personal Success", and "Harness the Sales Power of Niche Marketing".


3,001 Business & Sales Letters
New!
4,001 Letters


Business Marketing Strategies, Marketing Tools, Marketing Ideas:

Proven Marketing Strategies You Can Use to Attract More Clients.
Generate sales leads, referrals, win back lost clients: Instant Sales Letters
Close More Sales with 152 Dynamic Sales Scripts! Free Samples
Newsletter Kit: fill-in-the-blank business newsletter templates
Proposal Writing Kit Marketing Plan Tips Marketing Plan Kit
Get Free Publicity: Public Relations Software/ Press Release Templates
3 Secrets to Internet Success 12 Steps to Creating Online Business
Sales Articles: How to Sharpen Your Closing Techniques & Listening Skills
Internet Marketing Articles | Small Business Marketing Strategy Articles

Real Estate Marketing Strategies, Real Estate Farming Techniques:

Real Estate Marketing Letters --marketing tool for email or direct mail
Discover the 4-step Secret to becoming a Master RealtorŪ!
Real Estate Marketing Tools & Advice: books, letter templates, article
Generate Inquiries with Real Estate Farming Tactics and Strategies
197 simple, low-cost ways to help your real estate clients sell their homes
28 Mortgage Marketing Ideas | Mortgage Marketing Tools and Training
Residential Mortgage Loan Origination Made Easy | Referrals On Demand
Free Real Estate Marketing Mini-Course: "5 Secrets To Quickly Becoming a Successful Real Estate Agent" (they work every time!)



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Today's date is:

small business marketing articles
small business marketing tools
marketing tools for realtors, real estate agents and real estate brokers
Commercial Real Estate
Broker Proposal

This is the tool you need to write a successful marketing plan for your small business:
Marketing Plan Pro

Do-it-Yourself Television Advertising System for Small Business Owners

Business Marketing Articles:
Marketing and Advertising Tips
How to Write Results-Oriented Sales Letters, Flyers, Web Pages, and other marketing tools
Marketing
Communication Tool:


"Get the Tools to Quickly Create Powerful, Award-Winning, Money-Making, Membership-Building Newsletters For Your Business or Organization."


Marketing Plan Pro


Real Estate Marketing Strategy
Real Estate Property Sales Services Proposal
Find Real Estate Marketing Information at Real Estate Marketing Sage
FREE sample of a professionally written introduction letter for real estate agents, brokers, and realtors My Real Estate Letters

Find out how these powerful Marketing Letters for Realtors can help you attract, retain, persuade, and get valuable referrals from new and existing clients!
Real estate marketing tools and business building strategies:
197 simple, low-cost curb appeal and house makeover improvements that anyone can do in a weekend. This manual will help you sell your home or your client's home faster and more profitably! Great real estate marketing tool!
Free Real Estate Marketing Mini-Course: "5 Secrets To Quickly Becoming a Successful Real Estate Agent"
Real Estate Marketing Tips
Mortgage Marketing
Marketing tools & ideas for mortgage brokers and mortgage loan officers: Get a copy of the free report 'Seven Ways To Generate Quality Mortgage Leads Cheaply and Easily'
Marketing Tools
for Mortgage Brokers

Internet Marketing
Generate leads, sales, and
profits from the Internet

Persuasive Online Sales Copy Techniques
Internet Marketing
Strategies for Realtors

High-Impact Sales Letters /
Direct Mail Marketing Tools

If you're looking for a quick and easy way to grow your business, check out Instant Sales Letters! Just fill in the blanks and you've got a powerful, money-making sales letter! It's an excellent small business marketing tool!

4,000 Time-Saving
Business Letter Templates
WriteExpress.com
is an indispensable source for business letter templates for virtually any business communication need, including the following: announcement letters, introduction letters, letters of introduction, introductory letters, referral letters, sales letters, marketing letters, and thank you letters.
Sample Business Proposals
Business letter writing tips
Real Business Plans
and Marketing Tools


The Marketing Toolkit
for Growing Businesses


Marketing Tools, templates,
software, and books

Business Marketing Strategies: Branding
Power Positioning is a comprehensive approach to achieving the highly coveted skill of creating top-of-mind awareness for your product and business, particularly on the Internet. Learn the branding techniques that cause customers to come to you!
Branding on the Net: Marketing Legend Dan Janal leads you on a step-by-step program of personal branding. He teaches at U Cal-Berkeley and launched America Online's initial ad campaign, so he knows his stuff. Learn how to avoid hype and instead earn your customers longstanding trust. Get more info here



PR...An Important Marketing Tool
That's Often Overlooked:

Public Relations Marketing
Excerpt from On Target: The Book on Marketing Plans
by Tim Berry and Doug Wilson

Public Relations involves a variety of programs designed to maintain or enhance a company's image and the products and services it offers. Successful implementation of an effective public relations strategy can be a critical component to a marketing plan.

A public relations (PR) strategy may play a key role in an organization's promotional strategy. A planned approach to leveraging public relations opportunities can be just as important as advertising and sales promotions. Public relations is one of the most effective methods to communicate and relate to the market. It is powerful and, once things are in motion, it is the most cost effective of all promotional activities. In some cases, it is free.

The success of well executed PR plans can be seen through several organizations that have made it a central focus of their promotional strategy. Paul Newman's Salad Dressing, The Body Shop, and Ben & Jerry's Ice Cream have positioned their organizations through effective PR strategies. Intel, Sprint and Microsoft have leveraged public relations to introduce and promote new products and services.

Similar to the foundational goals of marketing, effective public relations seeks to communicate information to:

  • Launch new products and services.
  • Reposition a product or service.
  • Create or increase interest in a product, service, or brand.
  • Influence specific target groups.
  • Defend products or services that have suffered from negative press or perception.
  • Enhance the firm's overall image.
  • The result of an effective public relations strategy is to generate additional revenue through greater awareness and information for the products and services an organization offers.

Goals and Objectives

Good strategy begins with identifying your goals and stating your objectives. What are the goals and objectives behind your public relations strategy and can they be measured and quantified?

Each of these areas may reflect the goals your public relations campaign may seek to accomplish.

Press relations
Communicating news and information of interest about organizations in the most positive light.

Product and service promotion
Sponsoring various efforts to publicize specific products or services.

Firm communications
Promoting a better and more attractive understanding of the organization with internal and external communications.

Lobbying
Communicating with key individuals to positively influence legislation and regulation.

Internal feedback
Advising decision makers within the organization regarding the public's perception and advising actions to be taken to change negative opinions.

For more free marketing ideas, advice, and strategies, visit our article index page!

Marketing Plan Pro

The Publicity Builder:

Do you need ready-to-go press release templates for newsworthy events, such as a meeting, a new business, a contract award, new personnel, personnel changes, a new product, a product upgrade, a religious group appointment, a sports league announcement, or the grand opening of a restaurant, a service business, or a retail store?


Introducing the latest version of Publicity Builder software that provides indispensable worksheets to help you develop strategic plans for company positioning, product positioning, company spokespeople, goal setting, media contacts, media calendar, meeting agendas, phone pitch scripts, pitch letters, PR campaigns, telephone inquiry, product features and benefits, case histories, and tradeshow budget.

If you intend to launch a really comprehensive, hard hitting marketing campaign for your business, organization, product, or service, then this software is really a "must have" marketing and planning tool to help ensure a successful outcome!

Imagine what a difference this software will make in your company's marketing effectiveness! Go to this web site for more details.

Remember, that a well executive public relations plan is more credible than advertising, and it can result in thousands of dollars worth of free publicity. One of the secrets to success in public relations, however, is to write and distribute press releases that sound like news, not like a commercial or a self-serving advertisement.

Another helpful tip related to persuading the media to tell your story is to learn what the proper press release format is and use it every time you announce developments in your business. Do a little research and preparation, and it very well may pay off in terms of free publicity and more business.


Optimal Marketing Communications

A Note from Optimal Marketing Communications...

Thank you for visiting Marketing Survival Kit, an expanding source of marketing tips, marketing tools, and marketing strategy geared toward helping online and offline entrepreneurs start and grow their business in a competitive and changing business environment.

On this site, you'll find over a hundred marketing articles, marketing ebooks, marketing courses, software, and other marketing tools to help improve your chances of success. If you have any questions about this site or where to get more information on marketing, we invite you to contact us, and we'll do our best to direct you to the resource or information you're looking for -- either on this site or elsewhere. We'd also be interested in hearing about the marketing challenges you face in your business, profession, business start up, or industry.

Our postal address is Optimal Marketing Communications, 2320 Nott Street E.,#9314, Niskayuna, NY 12309. We have 20 years of writing/ editing/ marketing experience and will be glad to discuss providing you with freelance writing services, help with a writing project, or assistance with a marketing campaign. We also offer critiquing, editing, and proofreading services.

If you're looking for an experienced writer, public relations consultant, copywriter, editor, creative input, or an objective second opinion on an ad, sales letter, commercial, advertising flyer, web site, or marketing strategy, contact me and I'll be happy to give you a free quote and some useful feedback.

And by the way...check out our other web sites when you get a chance: Vintage Poster Prints and Job Interview Strategies.

contact us



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*Optimal Marketing Communications, the owner of this site, has affiliate sales relationships with the majority of sites, publishers, and products featured on this page. We believe these products and publications to be of a high quality, but we recommend that you review all guarantees, disclaimers, and terms & conditions on the web sites of the companies from which you buy these products.