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Marketing Strategies for Real Estate Agents, Mortgage Brokers & Entrepreneurs

A successful marketing strategy begins with the right marketing ideas, effective marketing tools, and the persistence and creativity to follow through with a marketing plan until it yields results. Whether you're involved in marketing real estate, mortgage marketing, or insurance marketing, this site features a number of marketing templates, tools, and other resources that could help you increase your productivity, lead generation, and sales and marketing success.

If you're marketing real estate and looking for ideas on writing better real estate marketing letters, advertising more effectively, generating leads from postcard mailings, or improving your web-based real estate marketing efforts, then check out our two real estate marketing blogs: Real Estate Agent Marketing Ideas, Tips & Tools and Sales & Marketing Ideas for Real Estate. We offer some helpful real estate advertising/marketing ideas for real estate agents and Realtors, as well as a unique perspective on developing real estate marketing campaigns, lead generation strategies, and real estate marketing plans. More marketing articles and ideas for real estate agents are featured throughout this site.

For those engaged in marketing other types of services or products, the business proposal templates featured below could be invaluable in helping you gain an edge in competitive bidding situations. For many small businesses, knowing how to write a business proposal can make a big difference in the outcome of sales presentations, marketing campaigns, and corporate bidding opportunities. Through Internet publishers we're affiliated with, we will continue to offer professionally written marketing letter templates, real estate flyer templates, e-books on small business marketing strategy, and other marketing materials that we hope will be directly beneficial to the profitability of your small business marketing efforts.

Small Business Marketing Strategies...Some Things Never Change

With Facebook marketing, Twitter marketing, and mobile marketing increasingly becoming a part of our small business marketing lexicon, one thing's for sure: business marketing has changed enormously in just the last ten years. For businesses that want to tap into the potential of Web marketing, having a professional-looking Web site that's been optimized for the search engines is no longer something to keep in mind for the future--it's an immediate necessity. Most well-rounded integrated marketing strategies should include everything from SEO marketing and social marketing to blog marketing and some form of face-to-face marketing.

In spite of the fact that marketing has changed so much in recent years, certain things remain the same and probably won't change in any of our lifetimes. Here's a short list of some of the immutable truths and strategies about small business marketing:

  1. People usually don't like to be sold to. The sales process, whether it's in person, over the phone, or in print, should be handled delicately--especially at first. It's usually necessary to warm a sales prospect up, establish your or your business's credibility, and reassure people they're making the right decision. That can be accomplished by making the benefits very clear and, whenever possibly, offering some sort of quality assurance guarantee or warranty.
  2. Clear communication is one of the most important selling skills to cultivate. If you overload your prospect with too much information or if any of it is at all confusing, your chances of losing the sale increase exponentially. The more you confuse your prospect, the greater the likelihood that you'll hear the dreaded words, "I'd like to think about it."
  3. Relationship marketing techniques work. Sales resistance is significantly reduced when your prospect knows you, has heard of you, or trusts you. There are many ways to brand yourself, achieve visibility in the media or your community, or just adopt a systematic approach to customer relationship management. That's a topic for another article, but suffice it to say that approaching sales as a multi-step process usually yields better results than expecting to go from introduction to closing the sale in 15 minutes. "You had me from hello" only works in the movies!
  4. Public relations has evolved quite a bit over the past two decades, but it still remains a viable strategy for generating publicity, strengthening credibility, and building name recognition.
  5. Writing a small business marketing plan, even a simple one, can help you sharpen your focus, strengthen your competitive edge, and help you grow your business more deliberately.
  6. Small Business Marketing Tips: Avoid these 11 marketing blunders.

Real Estate Marketing Tools and Strategies

  1. Free real estate flyer sample for Realtors and real estate agents
  2. 101 ways to generate a six-figure income as a real estate agent
  3. Professionally written marketing letters & templates for realtors
  4. Templates for writing mortgage marketing letters
  5. Social media marketing tactics for real estate agents
  6. Attention realtors and real estate agents: Do have a residential property that's been sitting on the market for too long? Here are 7 reasons why it hasn't sold yet and what you can do about it!
  7. real estate flyers templates

    Just acquired a new listing? Download these professional
    real estate flyers templates to create impressive real estate flyers in minutes!

    Real estate marketing tips and ideas

How to Write Winning Business Proposals:

Accurately quote your projects, create winning proposals, negotiate your contracts, multiply your profitability, brand yourself as a top professional and close the sale. Proposal Kit helps you demonstrate that you are the right professional for your customers. It's the mission-critical tool for how to write a proposal on a moments notice. Proven for over a decade to be fast, easy, customizable and accurate. Order and download business proposal software here.

When you purchase the Proposal Pack online, you also get 155 sample proposals in the software kit, including the following real estate-oriented business proposal examples: Real Estate Property Sales Services Proposal, Real Estate Occupancy Sample Proposal, Real Estate Land Development Proposal, Real Estate Property Sales Services Proposal, and Real Estate Investment Funding Proposal. There's actually a wide variety of sample proposals included in the kit—not just real estate ones— providing you with a veritable library of professionally written business proposals that meet the needs of dozens of professions, industries, and non-profit organizations. To get access to two free proposal examples and more information about sample proposals, visit this page on our website.

Check out this article: How to Write a Compelling Service Proposal

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*Optimal Marketing Communications, the owner of this site, is a compensated affiliate and has affiliate sales relationships with the majority of sites, publishers, and products featured on this page. We believe these products and publications to be of a high quality, but we recommend that you review all guarantees, disclaimers, and terms & conditions on the web sites of the companies from which you buy these products.